Facebook And Google Ads Advertising Methods Marketing Essay

Facebook And Google Ads Advertising Methods Marketing Essay Introduction We have identified the current online advertising methods applicable to e-commerce. We have conducted a research on the internet by using search engines to identify the latest advertising methods. We have discussed these online advertising methods. We have found 3 online advertising methods. There are Banner and Popup advertising methods, Content Provider advertising methods and Online Marketplace. We have also state the advantage and disadvantage of online advertising methods, the definition of online advertising methods. Online advertising is an advertising method through online to share their product and information to public. This can be legal and illegal according to the law. But online advertising have a very fast efficient and speed because people everyday using computer to search out what is the news. We have few example and we give the definition, advantage and disadvantage. We share banner advertising methods, popup advertising method, Google ads advertising method and Face book advertising method. This few methods bring us much benefit and this makes us have a easier life style. This also helps a lot of business to make their product more popular. Banner Advertising Methods Banner advertising method is defined as a web banner or banner ads are a form of advertising on the World Wide Web, this form of online advertising needs of the ads embedded in Web pages, this is a website to attract traffic police to link to the advertiser website. The advantage of Banner Advertising methods is whether you are an established company or upcoming business entity, you will find that Internet banner advertising is the best way to promote your online businesses. Just like your magazine or newspaper ad to see the Internet banner ads can give you answer, you want from your target market. The ads found in square or rectangular box, which contains some text and pictures. Perhaps the main advantage of banner ads is that you will be able to target market from your response is almost instantaneous. When youre in the newspaper advertisement, readers might be interested in your proposal, but their curiosity, they may not always straight. These people will forget who the ads for some time, you will not get any of their responses. However, Internet banner advertising is different, because the reader will immediately take action to read your ad in their curiosity. In to see your online ad, viewers will click on your banner, and then it will tak e them to your site, you are selling your products and services. The Disadvantage of Banner Advertising is it will be anyone to see or read advertising payment guarantee. This is difficult to assess the effect of advertising, or measures, although can be installed on your website; you can display the source of website traffic, your sites software tools. Discussion as a manager When a cooperate use a banner advertising methods manager must make sure that attention of the title and topic involve in the advertisement to make searchers realize the advertisement is good enough to search. Discussion as a consumer The consumer will be attracted by the decoration or design of the advertisement and the advertisement must include the needs and expectation of consumer. The example of Banner Advertising Methods Popup Advertising Methods The definition of Popup Advertising Methods is a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses, it works when certain web sites open a new web browser window to display advertisements, the pop-up window containing an advertisement is usually generated by java script, but can be generated by other. The advantage of Popup Advertising Methods is block those program that are illegal to watch and prevent the computer get hack. Visitors can use the certain web sites for free with conditions apply. These programs are incredibly efficient most in the time and can fee advertisers a good deal of money if the ad just isnt reaching the intended target. It can bypass blocker system and can still provide the advertising to your display, whether visitors like it or not. The disadvantage of Popup advertising methods is however pop-up ads can do, in fact, more online users than to identify more harm than good may never resolve any association with the Company and are sources of irritation and inconvenience. Such advertising may also be responsible for the actions as a spasm. Discussion as a manager It is very irritating when the popup advertising appear, sometime even cannot close the popup advertisement. Discussion as a consumer The popup advertisement is very irritating, when doing work, something will popup and interrupt. The example of Popup Advertising Methods Google ads advertising Methods The definition of Google ads Advertising Methods is ad serving applications run by Google Inc, website owners can enroll in this program enable text, image, and video advertisement on their website. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. The advantage of Google ads Advertising Methods is it provide simple and easy to understand states, whether you own various website only one account is sufficient. The Google ad is very easy to join and with it is very simple to paste code into your web page or blog, there is no need to mess around with different code for various affiliate programs, and when you are using Google Ad sense you dont have to spend time find advertisers. The disadvantage of Google ads Advertising Method is if somebody make a click on the tag saying Ads by Google you wont get anything for giving free promotion to Google, the web having excessive advertising are currently being rejected. Other than that, the statistics of Google are easy to understand but sometimes are inadequate and far away from reality, with Google Ads you cant determine the payout rates of the advertisements. Furthermore, websites and blogs that desire to display Google Ads may not include other content targeted and text based ads on the pages displaying Ad words ads. A fatal disadvantage of Google Ads is that they dont say how much is Google Ads partners will receive, you are not able to make any estimation just receiving an unknown share of the revenue. Google Ads does not allow you to share your states with other person. Discussion of a manager It is convenient to do an advertisement on Google website and it will be seen by many people around the world, other than that the companys product or services will be purchase and ask by the consumers. Discussion as a consumer Too many advertisements had affected the focus when working, it should be improve. The example of Google Ads Advertising Methods is Facebook Ads Advertising Methods The definition of Facebook Ads Advertising Methods Facebook ads are a growing number of people online business advertising and Facebook is actually a real participation in paid advertising platform. Sign up for Facebook, the solid and the establishment of ad creative is what is in store for you in the balance of this article. The advantage of Facebook Ads Advertising Methods is reaching your target customers. Facebook is connecting with more than 500 million potential customers and we can choose our audience by location, age and interests. It is a test simple image and text-based ads and use what works. This can increase our relationship and build a community around your business. It also can control our budget like set the daily budget we are comfortable with, adjust our daily budget at anytime. The disadvantage of Facebook Ads Advertising Methods is you must direct to know each other or search from our friend only can know this people or product. Someone can block you to prevent see their profile without agreement. And also that someone will use hacking program to hack your account. The security system is not very strong. Discussion of a manager When company use this advertisement is a very dangerous to company and it will possible bring bad reputation to company, this is because sometimes is illegal action to commit extortion. Discussion as a consumer It had become a habit to online facebook, so the advertisement at facebook will be seen by many people. The example of Facebook Ads Advertising Methods Conclusion The current online are advertising methods applicable to e-commerce. We may conduct a research on the internet by using search engines or relevant references for example books, newspaper, magazines, etc. this can help to identify the latest advertising methods. Online advertising is popular to public and easy to research for those know to how use computer, but for those does not know how to use computer, they cant do research and does not know how to research by using computer. Online advertising is always using by business man because they feel that this advertising method can provide a very big range of news to the social and public. So when many and many of people know their product. The company will become popular for example, Sony, Samsung, Nokia and etc. they done their very good advertising in online advertising so that is the reason they become popular. The advantage of online advertising is very to use and have a good efficient. But it also have disadvantage when you try to find something on the online advertising, it does not get the answer or it reject the thing you search. In conclusion, online advertising can provide a big range advertising to public and popular and also easy to use for public. This is a very nice methods using online for advertising.

Essay --

As classified by Thibodeau and Patton (2007) the six major classifications of the brain from the bottom of the brain and going upwards in direction are: â€Å"the medulla oblongata, pons, midbrain (the first three can be classified simply as the brain stem), cerebellum, diencephalon, and cerebrum. For the purpose and focus of this class, more attention will be made on specific anatomy found within those major classifications. According to Hart and Ksir, (2013) the midbrain, pons and medulla as the whole brainstem are responsible for the coordination of motor reflexes and sensory reflexes and are also listed as the general location as to which the neurotransmitters serotonin, dopamine, and norepinephrine are released. Nearly the entire amount of these neurotransmitters is produced within this proportionately small area (Hart & Ksir, 2013). A further breakdown of the reflex centers controlled by the brain stem as stated by Thibodeau and Patton, (2007) are as follows: Nuclei in the medulla contain a number of reflex centers. Of first importance are the cardiac, vasomotor, and respiratory centers. Other centers present in the medulla are for various non-vital reflexes such as vomiting, coughing, sneezing, hiccupping, and swallowing. The pons contains centers for reflexes mediated by the fifth, sixth, seventh, and eight cranial nerves†¦In addition, the pons contains the pneumotaxic centers that help regulate respiration. The midbrain, like the pons, contains reflex centers for certain centers for certain cranial nerve reflexes, for example, papillary reflexes and eye movements, mediated by the third and fourth cranial nerves, respectively. Having more neurons than all the other parts of the nervous system combined a... ...when a drug binds with a receptor in the brain, two effects can be had. The first effect is an agonist effect, in which the substance or drug is able to mimic the effect of the neurotransmitter it resembles and the second is an antagonist effect in where the substance or drug is able to fit the receptor but there is no resultant effect- in essence it blocks the receptor from accepting anything else, including the intended neurotransmitter (Hart & Ksir, 2013). As described by my previous Anatomy Professor Joseph Staley, â€Å"an agonist effect is like being able to start a Ferrari with the keys to a Honda and driving away while the antagonist effect is like getting the key to the Honda stuck in the Ferraris’ ignition and not being able to even put the real key in it and not drive it anywhere.† While it is very basic, it is also a very accurate description.

Women in Psychology

Abstract It is safe to infer that the study of psychology is ever changing and advancing in many facets. This advancement is due to the many physiologist, theorist, psychologist, and scientist that have dedicated their beings to studying of the human mind and human behavior. Amongst these professionals, stand some very influential women. These women have played very important and often key roles in the development of psychology as we know it today.I will highlight the contributions of some major roles females have played in psychology, and conclude by discussing the contributions of Americans first female psychologist Christine Ladd-Franklin, her background, and theoretical perspectives of psychology. Women in Psychology Psychology as we know it today is the study or science of the human mind and behavior. Psychology up until 1870 was a branch of philosophy and then developed as an independent scientific discipline. In 1879 began the study of experimental science with Wilhelm Wundt i n Leipzig.This marked a historic and very important moment in psychology. Though Wundt is the first to experiment with psychology, there were also others who followed very closely. Charles Peirce, particularly, who was the first American experimental psychologist, also had a major contribution. In Charles Peirce journey in psychology, he worked very closely with Christine Ladd-Franklin, who later became the first woman involved in the three disciplines: logic, psychology, and mathematics.Although we don’t hear much about women and their involvement in psychology, some women offered some major contributions to the field of psychology between 1850 to present day. Psychology as we know is the study or science of the human mind and behavior. Although we don’t hear much about women and their involvement in psychology, some women offered some major contributions to the field of psychology between 1850 to present day. Women such as Mary Whiton Calkins, Maria Montessori, Marga ret Floy Washburn, Karey Horney, Christine Ladd-Franklin, and Anna Freud had significant contributions to the field of psychology.Some contributions include, but are not limited to such as paired associate techniques, â€Å"Children’s House† for â€Å" psych- pedagogy,† which is an educational method for child psychology, the founding of â€Å"The Association for the Advancement of Psychoanalysis† as well as the Hampstead Clinic, a treatment center for child psychology. These women had great accomplishments in the world of psychology. However, for the purposes of this paper, I will be discussing the workings and contributions of Christine Ladd-Franklin.Christina Ladd-Franklin was born in 1847. She attended Vassar studying mathematics, since the field of physics (her primary interest) was not available to women. She later attended John Hopkins University, where she completed the requirements for her PH. D, but due to the fact that women were not allowed to graduate from the University, she was not given her PhD until years later. Ladd’s dissertation paper was written on the â€Å"Algebra of Logic,† and she became the very first women involved in psychology, mathematics, and logic.Once Ladd left Hopkins, she worked side by side with G. E. Mà ¼ller who worked on memory activity, the mathematical prodigy, color vision, and also his analysis of the method of introspection. Ladd was very interested in Mà ¼ller’s study on color vision, and in turn proposed her own color vision theory. In part she suggested that â€Å"some animals are color blind and assumed that achromatic vision appeared first in evolution and color vision came later. She assumed further that the human eye carries vestiges of its earlier evolutionary development.She observed that the most highly evolved part of the eye is the fovea, where, at least in daylight, visual acuity and color sensitivity are greatest. Ladd-Franklin assumed that peripheral vision (provided by the rods of the retina) was more primitive than fovea vision (provided by the cones of the retina) because night vision and movement detection are crucial for survival ( Hergenhahn, B. R. 2009.. † She further stated that color vision evolved in three stages, the black and white stage, the blue -yellow stage, nd the red –green stage. She suggested that more people suffered with red-green color blindness because it was the last to develop. Her theory was controversial, but it slowly gained partial acceptance. Ladd reportedly had involvement in the â€Å"Purkinje phenomenon,† that was developed by Hermann Ebbinghaus when she was working in his laboratory. In her later years, Ladd became an advocate for women’s suffrage and assisted in the development of the Sarah Berliner and other research fellowships for women.Women in the 18th and 19th had very difficult times attaining a career in fields such as psychology, physics, and mathematics Due to the lack of women’s rights, their ideas, studies, theories, and works were often unwelcomed. However, despite all powers against Christine Ladd-Franklin, she continued to push on and accomplish exceptional feats. She died in 1930, but her legacy lives on in women psychologist and historians of psychology today.

Research Proposal on Differences Between Total Patient Care and Team Nursing

Nursing is a very important field and plays the role of defining the treatment which is to be given to a patient. Many hospitals in the world are faced with dilemma of dealing and providing total patient care and team nursing. This paper seeks to address the above issues and it comes up with a proposal of analyzing whether total patient care and team nursing is effective or non effective. The objective of the research will be to examine the concepts total patient care and the factors associated with its use in the team nursing. Introduction When it comes to maintenance of health, it is the role of the nurses to engage the necessary mechanisms which shall be able to promote effective health in the society. It would thus be necessary to come up with all engagements capable of improving delivery of service and promote performance. There has been great advancement in the health care system in our society today than in the past years. The medical technology has made it possible to provide total nursing care and team nursing to patients in a way that they feel secure and comfortable. This means that an individual’s life can be prolonged and hence patients living with health issues and the persistent mental condition can live for an indeterminate time (Knin, 2001). This is thus a proposal which shall be concerned with coming up with a system for management and performance towards provision of the best strategic plan on use of Total patient care and team nursing. This means that the plan shall be able to come with succinct recommendations which can effectively be adopted, and by so doing be able to improve the kind of engagement and enforcement. This proposed study will enhance information derivation and give possible opinions and solutions which have the capability of improving health of sick patients and provide better nursing care. Problem Statement In provision of patient care, it is necessary to make sure all issues have been carefully considered. These range from personalized care, safety issues, security and ethical concerns. We usually have two kinds of care: one is provided by a single nurse to a specific patient, also known as total patient care, while the other is team nursing. When providing patient’s care, these two options are available. However, the two will not produce similar results at the end of the day. Therefore there is the need to undertake a research study and establish the best kind of care for patients. Significance of Study Once the appropriate patient care method has been established from the study, it will be possible for medical facilities and institutions to influence the kind and nature of patient care given by nurses. The ultimate goal of any nursing practice is to provide the patient with the right care and eventually restore his or her health back. This study will therefore establish and motivate the best patient care approach between the two. Literature review Over the past years there have been diverse developments in nursing care which have which have been aimed at promotion service delivery on the patients. When it comes to maintenance of health especially for the individuals under care, it is the role of the nurses and doctors to engage the necessary mechanisms which shall be able to promote effective health in the society. It would thus be necessary to come up with all engagements capable of improving delivery of service and promote performance. There has been great advancement in the health care system in our society today than in the past years. The medical technology has made it possible to keep individuals suffering from mental diseases in places that they feel secure and comfortable. This means that an individual’s life can be prolonged and hence patients living with the persistent mental condition can live for an indeterminate time. A successful nursing assessment with regard to total patient care and team nursing     leaves a feeling of value in the case of the nurse and in the end one is motivated by the encounters linked to symptom relief. Being the first stage of the nursing process, assessment is taken to be the initial stage where the nurse takes a holistic and complete nursing assessment concerning the needs of the patient, regardless of the very reason of encounter (Kaur, 2010). Total patient care is defined as a holistic nursing care which provides all necessary care to an ailing patient. The concept of team nursing involve the philosophy in which   different group of professionals in the health sector work together to provide effective nursing care to patients. Like total nursing care, team nursing entails providing effective and comprehensive nursing needs to groups of patients. Total patient care and team nursing is very vital in the sense that it allows nursing and health institutions to provide all-inclusive and   holistic nursing care with specialized teams that   function at a high level of competence. Total nursing care entails a system that ensure nurses are available to provide all the needs a patient requires all the way from admission to discharge. This technique is effective in that the patient is able to build strong bond and confidence on the skills of the nurse assigned to him. This bond between the patient and nurse promote o fast rec overy and enhanced nurse-patient relationship. Major issue of total patient care and team nursing is that it’s very expensive. There is also lack of individual effort and lack of ability to communicate. Though it has many demerits and merits, the lesson people should learn is that total patient care and team nursing is vital and the personalized care of patients is infinitely valuable and it is not justifiable to treat them otherwise. Nurses have the duty of ensuring patients receive adequate care and treatment. Freedom and right to do things voluntarily is sacred and therefore each individual deserves respect and the notion behind seclusion should be reconsidered and reviewed (Slim, 2009). Objectives for the proposal To establish the best patient care between total patient care and team nursing. To act as guide for policy implementation for patient care To provide relevant information regarding use of total patient care and team nursing. To identify the current problems related with total patient care and team nursing. Research Methodology In order to ensure that the study will be conducted in a much intelligent manner, questionnaires will be used. These questionnaires will be pre-tested and as well as modified in an effective manner before starting the real field study and survey. Therefore, the research methodology will involve the use of two teams from the two types of patient care. Three groups for every team will be interviewed to come up with the rightful information about the nursing care practice. In that case, six nurses from each group will be interviewed through the use of questionnaires.   This is will be done by using a multi- care level aged care unit, a recovery ward and an acute unit in a large public hospital. Also, the questionnaires shall have to be coded, and data shall be analyzed through the use of SPSS computer software for analysis and interpretation (Sockett, 2005). This kind of analysis will also include a thorough comparison in the variance and the final analyzed data. It should be noted that some respondents shall be reached by the issuing of the questionnaires. Because of that, there will be the placing of the questionnaires through the internet. Through internet use, more and more individuals would be reached hence improving the quality of data that shall be obtained from the study. This would be able to give good information which would help in determining the major determining factors towards effective total patient care and team nursing (Gilbert, 2008). Data analysis and dissemination of findings. This study if approved, it shall be able to come up appropriate findings which shall be useful in ensuring that there has been the provision of the necessary modalities and engagements which shall be useful in encouraging the use of total patient care and team nursing. There shall be a production of a guide for policy which shall have to be adopted, and such shall be able to show the ability of the technique effectiveness. This shall be done by engaging the necessary engagement and mechanism which when adopted will lead to the realization of goals and objectives (Gilbert, 2008). Budget Expense Projected Amount ($) Personnel 5000 Equipment 10000 Purchase of Medicine 10000 Materials and Supplies 80,000 Consultant’s 20,000 Printing 500 Others 4500 Total direct cost 130,000 To obtain permission to conduct research on medical patients and their nest of kin will be grievous since the study will involve accessing of patient private files and ethically this will be against the medical policy of privacy and anonymity. Conducting interviews with colleagues and members of the public will raise the question of conflict of interest (Brian, 2009).    Discussion The research shall also adopt the use of focus group method in which the respondents shall be held in discussion on how to improve total patient care and team nursing, and ways in which it can be enhanced to meet global standards. This shall be done on arranged meetings in a month between a maximum of twenty respondents. In this way, the depth of information offered by a respondent will be of greater importance towards the development and promotion of effective nursing care to patients (Walker Avant, 1995). In order to analyse a qualitative data, the study shall adopt the use of cognitive mapping data displays. Data displays basically refer to how you will draw conclusions from your data. Such displays of organising information and viewing pictorial help in coming up with conclusive comments towards promoting effective total patient care and team nursing (Sunshine Coast Nursing, 2010). Conclusion Upon completion, this study shall be able to effectively establish the benefits of total patient care and team nursing. This kind of study and research is necessary in ensuring that appropriate engagements have been put in place which shall provide the necessary engagements which makes it possible to realize appropriate service delivery to patients and community at large. This study will provide the necessary protocols which address patient care n issues, and such would as well be worth adopting within any other organization or health facility within the world. Therefore, I believe the research study will be able to prove that team nursing is the best practice to provide the necessary care to the patient.